The ITALIA hotel is located in the Gran Vía in Madrid. It was the first interior design project of the studio, designed in 2004. This project marked a close relationship between the studio and the hotel company “High Tech - Petite Palace”. Later we designed for them four other hotels in Madrid, Barcelona and Malaga.

Our proposal consisted of a redesign of the rooms that the company presented in other hotels. One of the company's strengths was the approach of technology to the user and we took this into account to propose an adequate design. On the other hand, we designed the common areas with an aesthetic totally different from the rest of the hotels, bringing it closer to the minimalist aesthetic, which was a trend.