The” Icex” proposed us to design this stand so that different Spanish manufacturers could exhibit their products at the Neocon fair in Chicago.

The challenge was to create several different areas in a small space where very different elements from each other could be exposed. In addition, the whole set had a homogeneous, orderly and attractive appearance. To achieve this, we designed a series of colored stripes that stand out against the black background of the stand and mark the separations between the companies.

The hidden and focused lighting on the products reinforces the exhibition and it marks the points of attention where the visitor who is interested in something can stop and have a look.